https://maxschroder.com Max Schrøder Fri, 05 Feb 2021 14:51:56 +0000 https://maxschroder.com en http://maxschroder.com/Vipps Fri, 05 Feb 2021 14:51:56 +0000 Max Schrøder 397459 Max SchrøderTwitter/XLinkedin Innovation Award for Universal Design I’m beyond proud of Vipps and my colleagues after winning DogA Innovation Award for Universal Design. The journey towards inclusive design as a natural part of the process across the whole organization and seeing the effects has been so rewarding. Read more here. How Vipps work to ensure Inclusive design Talk in Norwegian on how we work day to day as designers and how we include the whole organisation in the design process. Vipps for kids starts at 33:50 The sound of Vipps Max Schrøder Max SchrøderTwitter/XLinkedin Innovation Award for Universal Design I’m beyond proud of Vipps and my colleagues after winning DogA Innovation Award for... http://maxschroder.com/Home Tue, 16 Jan 2018 16:47:06 +0000 Max Schrøder 243417 Twitter/XLinkedin <img width="3503" height="1970" width_o="3503" height_o="1970" src_o="https://cortex.persona.co/t/original/i/7a938ad0ffa20b2887064e5ef8b8d577ff17505726da577db88d44e000e8573e/Max-web.jpeg" data-mid="1330376" border="0" /> MAX SCHRØDER Hi, I’m a strategic design leader with over seven years of experience in design leadership and product development. My goal is to create the enviroment needed to deliver great user-centric and inclusive solutions that drive business value. At Vipps MobilePay&nbsp;I'm responsible for the overall user experience strategy, vision, and risk. I have built and mentored a diverse and talented team of 20+ designers. A user centered approach is a integrated part of the organisation, and plays a key role in how we build our culture and create value.&nbsp; Head of Design at Vipps MobilePay I’m beyond proud of Vipps and my colleagues after winning the&nbsp;DogA Innovation Award for Universal Design. The journey towards inclusive design as a natural part of the process across the whole organization and seeing the effects has been so rewarding. Other Vipps initiatives WRITING <img width="1200" height="675" width_o="1200" height_o="675" src_o="https://cortex.persona.co/t/original/i/a05a0ed2e820dee9feec35684f27a70fd9f50247397ff4d74c0a38984c76f715/BlackWeek-AI-Pilot.png" data-mid="1434562" border="0" /> From “We Don’t Have Time for AI” to Shipping an AI Assistant to Millions in 5 Weeks What made it possible: Start building, not discussing Scope hard to move fast and stay safe Design behavior, not just UI Use AI to improve AI Build confidence by shipping Read more → <img width="1000" height="673" width_o="1000" height_o="673" src_o="https://cortex.persona.co/t/original/i/a2c00e85e26cf132f8d6903a9ff7226fec3c006f44a87e75bd1afe45ed3d41ea/Vipps-Tap-to-Pay-Web.jpg" data-mid="1387911" border="0" /> How Design Helped Vipps MobilePay Launch the World’s First Tap-to-Pay Wallet, Challenging Apple PayHow could a small fintech company in the Nordics beat everyone to the finish line? Read more&nbsp;→ <img width="3022" height="1698" width_o="3022" height_o="1698" src_o="https://cortex.persona.co/t/original/i/407f22bf5db89193bb15c6873f7b93d2fb4b4778eabd43272f9cdf786ddf388d/Pasted-Graphic-5.png" data-mid="1271406" border="0" /> How We Redesigned The Vipps Homepage And Transformed How We Work As we prepare to merge Vipps and MobilePay into one Nordic wallet, I want to share a pivotal moment for how we work with design. Read more&nbsp;→ <img width="962" height="686" width_o="962" height_o="686" src_o="https://cortex.persona.co/t/original/i/5d593a0f2bf2c63110ee5842948961e245a594b603f16d1aac3e332ec81c95fe/FvofKV8WIAEWUiE.jpeg" data-mid="1288182" border="0" /> ChatGPT Tone of Voice Experiment Learning to write according to a new Tone of Voice can be daunting, especially as most designers are not professional writers. So let's make it interactive and fun.&nbsp;Read more → UX INITIATIVES <img width="1500" height="843" width_o="1500" height_o="843" src_o="https://cortex.persona.co/t/original/i/0ea8e430db4f6e821312a7516513f355f1abae1d0ef375efb82b637df9a7d96d/AE-hero_1500.jpg" data-mid="351184" border="0" />Æ App<img width="1728" height="958" width_o="1728" height_o="958" src_o="https://cortex.persona.co/t/original/i/2a80949ca2cfee4b79a18addccb3d8c7d13b968a16ca4fb5940f1b095c63a369/Telenor-thumb-2020.jpg" data-mid="890289" border="0" /> Telenor.no &amp; Mitt telenor <img width="924" height="519" width_o="924" height_o="519" src_o="https://cortex.persona.co/t/original/i/c2f499f132949885e8d0b0e19572897a5b3d59bd2e80e965c0d2a7e61ac6ef39/OLO-web.png" data-mid="351183" border="0" />OLO <img width="618" height="350" width_o="618" height_o="350" src_o="https://cortex.persona.co/t/original/i/259beb6b0de05aca6669856338d584601bd9f28641299e7d3d0bd0ff51f42015/Unknown.gif" data-mid="351178" border="0" /> NSB Ticket Machine <img width="1024" height="683" width_o="1024" height_o="683" src_o="https://cortex.persona.co/t/original/i/2e50eeb85001ded08e823fc765fb4097ec2d30bbe03a3348771888d7d9b47eb3/nsb-header-thumb.jpg" data-mid="351181" border="0" />NSB Train Replacement Services <img width="1024" height="683" width_o="1024" height_o="683" src_o="https://cortex.persona.co/t/original/i/3cd06de03d360c98b0c888d4f86420c192526ad3f8e45a8b0304acfbb1531bc4/iPad-bla-thumb.jpg" data-mid="351180" border="0" />Norsk Tipping Twitter/XLinkedin MAX SCHRØDER Hi, I’m a strategic design leader with over seven years of experience in design leadership and product development. My goal... http://maxschroder.com/Norsk-Tipping Mon, 15 Jan 2018 13:56:33 +0000 Max Schrøder 243040 Max SchrøderTwitter/XLinkedin <img width="1920" height="1065" width_o="1920" height_o="1065" src_o="https://cortex.persona.co/t/original/i/ef9d40b5ae9feb28b06e429c6af333689621e990440dd606187cc9c9400a83b5/NT_samlet_mal_forside-s.jpg" data-mid="350406" border="0" /> Norsk Tipping When Norsk Tipping came to Uniform they had a static web page that tried to show everything at once. They also wanted to increase their game offering from 12 to 50+. To make room for the additional games and transform the site to a modern service that meet users rising demands, we had to start from scratch and rebuild everything. As lead designer on the project I were responsible for concept development, information architecture, wireframing, UI design and prototyping. I also worked closely with stakeholders at Norsk Tipping to uncover their needs, create ownership and confidence in new designs. I also had an important part in establishing a culture of user centered design.&nbsp; 2012-2014 in collaboration with Uniform. <img width="779" height="584" width_o="779" height_o="584" src_o="https://cortex.persona.co/t/original/i/ec4e2d14524b9f945cd133f1b98794298d40e750c1eed0cf298c85d6338b3658/max-skisser_779-s.jpg" data-mid="350408" border="0" /><img width="1028" height="768" width_o="1028" height_o="768" src_o="https://cortex.persona.co/t/original/i/a5750868113b0162fb012da7294469a4e98cecabc5079612768c045a661a1bda/Skisser-vegg_1028-s.jpg" data-mid="350409" border="0" /><img width="1211" height="909" width_o="1211" height_o="909" src_o="https://cortex.persona.co/t/original/i/1debf51e1d94cd5ad03025f77572b684a72c7adfd9c9f96ee861e39a9296f270/Klipp-lim_1211-s.jpg" data-mid="350407" border="0" /> A fresh start We started by analyzing the site and its content to see what the users actually used. After removing everything that wasn't essential for a great user experience we built a new information architecture and interaction model that lays the groundwork for a flexible and expandable site that's easy to use. <img width="2048" height="1536" width_o="2048" height_o="1536" src_o="https://cortex.persona.co/t/original/i/469199e4c086daee260352daad6b2cdd54abc641f79854de854ac65a7a2826d1/Illustration-2-crop.png" data-mid="350399" border="0" /> To ensure focus there is no side bars. The user can focus on one type of content at a time. <img width="2048" height="1536" width_o="2048" height_o="1536" src_o="https://cortex.persona.co/t/original/i/4c4181fd8027bf8c594bb3cc5dfef66b8bca254f6214feb6783cc1874a25033c/Illustration-3-crop.png" data-mid="350400" border="0" /> Content is prioritized and shown according to day of week and time of day to ensure relevance. We removed the big and complicated dropdown menus in favor of navigation trough content. This makes the site easily and fun to navigate all the way down to mobile sizes. The whole site is built using modules that are easily customizable. This enables quick iterations and customizations to each user. The various brands can easily skin the modules to fit with their brand guidelines. <img width="2048" height="1366" width_o="2048" height_o="1366" src_o="https://cortex.persona.co/t/original/i/1fe03e8934836222ff7284ab160eda007e4bf3223e2ca1e31dc8132bd77249ba/iPad-bla-web.jpg" data-mid="350405" border="0" /> User centered Content is organized in lobbies that fit different user groups like casual lottery players, dedicated sports players and so on. This structure enables us to focus the site and decide when and where to show content. Users can easily find their preferred games without being overwhelmed. <img width="2048" height="1190" width_o="2048" height_o="1190" src_o="https://cortex.persona.co/t/original/i/8b8adbe9a18436796ae71481119401c9fd69256380e2df22455dc96e67dd0500/NT-iPad-3x-s.jpg" data-mid="350410" border="0" /> Before / After <img width="2048" height="1187" width_o="2048" height_o="1187" src_o="https://cortex.persona.co/t/original/i/527c63fc3236b2bc74f2081167132686a9cd6d02dc813eef696c90972079e4e1/NT-iPad-Fr-etter-v2_7.jpg" data-mid="350411" border="0" /> Lottery and sport games We also developed a new system for how to redesign the lottery and sports games with a focus on user familiarity between games and easy development and customizations for the different brands. <img width="2048" height="1536" width_o="2048" height_o="1536" src_o="https://cortex.persona.co/t/original/i/982863b1def3b3bc5570fea3565139cf901cf405cca702c7889d2e642be43497/lotto-crop.png" data-mid="350402" border="0" /> <img width="2048" height="1536" width_o="2048" height_o="1536" src_o="https://cortex.persona.co/t/original/i/538da55b085754d9dd5f4bdffbc107f9e01a6f835f6bfe898f95a777ea8bd78c/Euro-crop.png" data-mid="350401" border="0" /> <img width="2048" height="1536" width_o="2048" height_o="1536" src_o="https://cortex.persona.co/t/original/i/870bfa8023f93319884f02bcd028c9c628eed910dccf90615c9857650bf22cd3/extra-crop.png" data-mid="350403" border="0" /> <img width="2048" height="1536" width_o="2048" height_o="1536" src_o="https://cortex.persona.co/t/original/i/0737ae1194b647f4f54420d340765c682f3119df2e0e8d6a6dc0650ed9456f3f/live-crop.jpg" data-mid="350404" border="0" /> Max Schrøder Max SchrøderTwitter/XLinkedin Norsk Tipping When Norsk Tipping came to Uniform they had a static web page that tried to show everything at once. They also... http://maxschroder.com/NSB-app Mon, 15 Jan 2018 09:53:24 +0000 Max Schrøder 242994 Max SchrøderTwitter/XLinkedin <img width="2048" height="1112" width_o="2048" height_o="1112" src_o="https://cortex.persona.co/t/original/i/13c169a4a5d39ee5694ea8182b5ab812b0c034244f9bd4dd01e08a9d430a4e36/New-NSB-app-hero.png" data-mid="350363" border="0" /> NSB App At Uniform I have been responsible for iterative design changes and feature additions for the NSB (Norwegian State Railways) App. There are many needs that has to be carefully considered to maintain a simple and intuitive app for the travelers. Maintaining NSB's brand and a consistent interaction model between web, app and ticket machines has also been important. My role was to bridge the gap between stakeholders in NSB and the travelers through, workshops, user testings, concept development, design, wireframes and prototypes. Project exaples: visual seat reservations, implementing new line designations and concepts for the future of the App that meets the travelers rising expectations from modern services.&nbsp; 2013-2015 in collaboration with Uniform. <img width="1024" height="768" width_o="1024" height_o="768" src_o="https://cortex.persona.co/t/original/i/15fd4cb6cda4e6cf0c985edcfbfa1ea276bc29ea62963215611e672c0d803d82/NSB-App-sketch_1024.jpg" data-mid="350362" border="0" /> Getting physical speeds up the process and makes you see new connections.&nbsp; Max Schrøder Max SchrøderTwitter/XLinkedin NSB App At Uniform I have been responsible for iterative design changes and feature additions for the NSB (Norwegian State... http://maxschroder.com/Telenor-no-Mitt-Telenor Sun, 14 Jan 2018 16:11:30 +0000 Max Schrøder 242846 Max SchrøderTwitter/XLinkedin <img width="1500" height="729" width_o="1500" height_o="729" src_o="https://cortex.persona.co/t/original/i/66c912958030f425c76930f238fe11e7bb40046b1cdb9b956c5ac7cdb8371658/Telenor-Hero-alt_1500.jpg" data-mid="609460" border="0" /> Telenor.no &amp; Mitt Telenor Telenor is Norway’s biggest telecom company. Designit was asked to redesign and modernize their digital surfaces in 2016. To start the project we started with the two most important touch-points. The online store and their main app Mitt Telenor. Designit came up with the new concept and strategy that revolved around the concept of a digital flagship store. As lead UX designer I had the following responsibilities. Lead and own the design sprints. Lead internal workshops with the various Telenor divisions to make sure that customer needs and internal needs was maintained. User testing to validate new designs. Design a new information architecture and user flows. Make sure that the new system was highly flexible and customizable to each individual users need. 2016-2017 in collaboration with Designit. <img width="2048" height="1140" width_o="2048" height_o="1140" src_o="https://cortex.persona.co/t/original/i/545615b4b32b49728561c6d10bbc3599d65fdfa8d43919a4b8eafcdb4b219d63/Wireframe-flow.png" data-mid="350036" border="0" />Mobile first wireframes and flows helped us make the hard priorities needed to ensure a good experience across all screen sizes. Key changes To achieve the experience described in the new strategy we had to make some big canges. First we had to scrap the mega menu dominated experience and replace it with a simple and guided experience where you navigate by interacting with the content. Hard choices and strict priorities had to be made to achieve this in addition to a new information architecture and flow with a mobile first mindset. Close collaboration with the Designit design team, Telenor leadership and divisions has been crucial in our ability to make this total redesign happen in just one year. <img width="1024" height="768" width_o="1024" height_o="768" src_o="https://cortex.persona.co/t/original/i/ca205c5eeb9985ce0bd27b441dd8fb0908adace59a5d562fdda02845ecf8a39b/Telenor-fr-crop-1.jpg" data-mid="350034" border="0" /><img width="1024" height="768" width_o="1024" height_o="768" src_o="https://cortex.persona.co/t/original/i/7477ef55da41e8a40391fdfddd6cc2861efbd3de23e243dc981de8ef259b7cd2/Telenor-fr-crop-2.jpg" data-mid="350035" border="0" />Before: Daunting mega-menus <img width="1024" height="768" width_o="1024" height_o="768" src_o="https://cortex.persona.co/t/original/i/9fa8e4911dd2b0431ae58f94a615ce194d7d698a2fc6797d1fa0c35fdaef37f3/Telenor-etter-crop.jpg" data-mid="350033" border="0" />After: Refined and inviting <img width="715" height="902" width_o="715" height_o="902" src_o="https://cortex.persona.co/t/original/i/015768b02dc2483e8bc6f8ec972c94623f0466a63e0f546f9efa6d4d848ac4f4/Telenor-abo-phone.jpg" data-mid="350029" border="0" /> Phone web shop <img width="715" height="902" width_o="715" height_o="902" src_o="https://cortex.persona.co/t/original/i/77e3d62acafc6ba575afc36fd3600ba15122f7e32abaf790b6f1dd21fa8d0ab1/Telenor-abo.jpg" data-mid="350030" border="0" />Subscription picker web concept Mitt Telenor app The app is designed to ensure a good customer experience over time. It gives an overview over all the Telenor services the customer and their famely has. By providing just the right information the user can instantly see if everything is ok, or if something needs their attention. If the user goes abroad the “mobile-card” will change and inform if extra charges are going to apply. It is also easy to change or add services right in the app. Try it on&nbsp;App Store or Google Play. <img width="1430" height="1804" width_o="1430" height_o="1804" src_o="https://cortex.persona.co/t/original/i/4b682f9ac1635364fe21ba48b311fd9e3cb980e937da1899c1f513dc2a35ce40/Mitt-Telenor-1-s.png" data-mid="350031" border="0" /> Mitt Telenor App dashboard <img width="1430" height="1804" width_o="1430" height_o="1804" src_o="https://cortex.persona.co/t/original/i/3c83238ea47bc073c143a774dd111a62f50f0f5a4bdb3e1b7d9b766d0ff1245b/Mitt-Telenor-2-s.png" data-mid="350032" border="0" />Mitt Telenor App subscription details Max Schrøder Max SchrøderTwitter/XLinkedin Telenor.no &amp; Mitt Telenor Telenor is Norway’s biggest telecom company. Designit was asked to redesign and modernize... http://maxschroder.com/NSB-Train-Replacement-services Mon, 08 Jan 2018 12:53:40 +0000 Max Schrøder 241289 Max SchrøderTwitter/XLinkedin <img width="1440" height="802" width_o="1440" height_o="802" src_o="https://cortex.persona.co/t/original/i/f77bd4a3b742598a60149d79490a1372892b8ebf0b364f5cc7d27912632182fc/nsb-header-crop.jpg" data-mid="347138" border="0" /> NSB train replacement services A service design project done while working at Uniform for NSB (Norwegian State Railways). Planned and unplanned train traffic problems happens every year. In these situations the passengers are offered “Buss for tog” (rail replacement bus). In 2014 this affected 15 million train passengers. Maintenance and unforeseeable happenings means that this will continue into the future. In my role as service designer I had the following responsibilities. Map the whole customer journey of “Buss for tog” to see where we could improve the service. Interview travellers, employees and leaders at NSB, Jernbaneverket and various bus companies. Experience “Buss for tog” as a traveler and documenting the experience. Analyse data and organise it to find patterns and opportunities. Visualise opportunity spaces. Make and hold presentations for NSB leadership to land the final solutions and map out the way forward. 2014–2015 in collaboration with Uniform. <img width="1500" height="844" width_o="1500" height_o="844" src_o="https://cortex.persona.co/t/original/i/05ef3bc88ed2316b8dee63db5dfddc83faa739abbe0e51043d6a9a9a39159116/avvik8-1500x844-s.jpg" data-mid="347141" border="0" />Images from Uniform Insights and final delivery Projects like this are complicated and contain lots of internal and external challenges, but there is one overarching key insight that was revealed during the research. Speedy, clear and understandable information about deviations was highly important both internally and for the travellers. This enables the traveler to take control of the situation an make better choices. The crucial part of our delivery that made it all possible, was to anchor and place the strategic responsibility for the customer experience of “Buss for tog” at the top management at NSB. This was essential in order to make the changes that were needed to make the service into a holistic customer journey. The project has resulted in a highly visible visual identity for the new service “Alternativ Reise” (Alternative travel). The identity makes the communication clear and simple across way finding, printed/digital information and other public transport providers. This is an ongoing projects with continual improvements. <img width="1440" height="1351" width_o="1440" height_o="1351" src_o="https://cortex.persona.co/t/original/i/48b75087c889849acb1140e61af2e84529090fcfc5f246a7a368f73f1cbcf776/DSC2336-s.jpg" data-mid="347139" border="0" /> <img width="1440" height="2158" width_o="1440" height_o="2158" src_o="https://cortex.persona.co/t/original/i/0dba54f2e2a2f774a1e48a40eec8b295569fca9adc1c100e293acab9caa768be/DSC2414-s.jpg" data-mid="347140" border="0" />Images from Uniform Result 2014 25% of the travellers were aware of planned work. 2016 95% of the travellers were aware of planned work. Award DogA merket 2017 Jury remarks (Norwegian): “Det er elegant hvordan NSB bruker god innsikt og tjenestedesign til å bruke det som i utgangspunktet er en negativ situasjon – hvem liker vel forsinkede tog – til en potensiell positiv merkevareopplevelse. Her har man tenkt grundig og helhetlig, fra den nesten alarmaktige visuelle profilen, som gjør det enkelt for brukeren å orientere seg, til opplæring av ansatte, som gjør møtet med publikum mer forutsigbart og lystbetont. Selve prosessen –hvordan den er forankret fra toppledelse og ned til sluttbrukeren, er også et eksempel til etterfølgelse for god tjenestedesign.” Read more at doga.no <img width="1500" height="851" width_o="1500" height_o="851" src_o="https://cortex.persona.co/t/original/i/bad09b11af8d9722bdff346a408af347072de0ecc6b40a3ebdcdc9473cdde269/doga-merket-logo-2017-pink.jpg" data-mid="347137" border="0" /> Read more Norwegian: Uniform.no English: Service-design-network.org Max Schrøder Max SchrøderTwitter/XLinkedin NSB train replacement services A service design project done while working at Uniform for NSB (Norwegian State Railways).... http://maxschroder.com/A-app Wed, 06 Dec 2017 19:44:05 +0000 Max Schrøder 235128 Max SchrøderTwitter/XLinkedin Æ app REMA 1000 is the largest grocery chain in Norway. To help them stay ahead in a highly competitive market we came up with “Æ” (meaning “I” in Norwegian). Signing up for “Æ” gives you 10% on the 10 things you spend the most on. Refreshingly simple in a market that normally tries to make you buy what the store wants to sell. The mindset of keeping things simple runs throughout the whole experience. Everything happens automatically and you do not have to change your habits or remember a new password. Try the app here. As lead UX designer I was responsible for user testing, app structure, interface design, simplifying and testing the viability of the concept and mapping out future roadmaps. Throughout the project I've been working closely with the client, designers and programmers to achieve a high level of quality in the end project. 2017 in collaboration with Designit. <img width="1800" height="1160" width_o="1800" height_o="1160" src_o="https://cortex.persona.co/t/original/i/4a3c8f7f1484f4f584c2ab0d375b4b6c70a457c7b9a9440b83147cb9f1b875fa/AE-user-test-crop-s.jpg" data-mid="336965" border="0" />User testing in store to replicate the real experience. <img width="1430" height="1804" width_o="1430" height_o="1804" src_o="https://cortex.persona.co/t/original/i/5d3c5724276b71fe7182dc0b4458c369bd8c2336a89ad668b62cf7169a4669d6/AE-on-1-s.png" data-mid="336960" border="0" /><img width="1430" height="1804" width_o="1430" height_o="1804" src_o="https://cortex.persona.co/t/original/i/829c19ff7e6d2e8a11b7bfa094c53eda4619a27c3bae7592f23ab4d136e830d8/AE-on-2-s.png" data-mid="336961" border="0" /><img width="1430" height="1804" width_o="1430" height_o="1804" src_o="https://cortex.persona.co/t/original/i/f26d92bf0ab96e1e4c67d4baf0e4000d3001643b795246f360827fd3ad2d3a89/AE-on-3-s.png" data-mid="336962" border="0" /><img width="1430" height="1804" width_o="1430" height_o="1804" src_o="https://cortex.persona.co/t/original/i/7e70838731090b8131e22ab6e767daf6da525ddd7a42a6c0741badd9a206d539/AE-on-4-s.png" data-mid="336963" border="0" /><img width="1430" height="1804" width_o="1430" height_o="1804" src_o="https://cortex.persona.co/t/original/i/d86951ac9c1fe2fcae747cc311b8bbd2cd80ea957c9fc33481d8350695a86f31/AE-on-5-s.png" data-mid="336964" border="0" />&nbsp;Quick and passwordless onboarding.&nbsp; <img width="1430" height="1804" width_o="1430" height_o="1804" src_o="https://cortex.persona.co/t/original/i/3d1f4fce9854afa277132ec134ffcf927d8e59f4d3f5dbf6e5a5c61d22b48d4d/AE-1-s.png" data-mid="336956" border="0" /><img width="1430" height="1804" width_o="1430" height_o="1804" src_o="https://cortex.persona.co/t/original/i/8a1397106bd77c8fd89d4a6c80f33db3b7af1da97e69d684b55f01e5ed443ba2/AE-2-s.png" data-mid="336957" border="0" /><img width="1430" height="1804" width_o="1430" height_o="1804" src_o="https://cortex.persona.co/t/original/i/a8a037001f8a80845898f212dc5aa4b916e0a799a6bc62f42e78fcbe756593c5/AE-3-s.png" data-mid="336958" border="0" /><img width="1430" height="1804" width_o="1430" height_o="1804" src_o="https://cortex.persona.co/t/original/i/53d2935b3b073fd27f1961939cfff6cc6045dcbaea02939f7e97dffd90482868/AE-4-s.png" data-mid="336959" border="0" />No fuss app experience.&nbsp; Awards and milestones2018 Æ app receives Visuelt diploma in category digital design — services and tools. Jury remarks (Norwegian): “REMA 1000 beviser nok en gang at de er langt fremme når det kommer til fremtidens forbrukere. Med Æ har de designet en kompromissløs lojalitetsapp som holder seg i bakgrunnen, holder styr på innkjøpene dine og gir rabatt på nettopp de ti varegruppene som du trenger mest. Den skiller seg fra andre lojalitetsapper ved å være tilpasset den enkeltes behov og gir brukeren overblikk når eller hvis man har lyst.” Read more. 2017 Æ app wins Bronze in category Product or Service in Gulltaggen 2017. 2017 Æ app is downloaded by and signed up one-fifth of Norways population in seven weeks. Max Schrøder Max SchrøderTwitter/XLinkedin Æ app REMA 1000 is the largest grocery chain in Norway. To help them stay ahead in a highly competitive market we came up... http://maxschroder.com/OLO-Game Wed, 06 Dec 2017 19:08:34 +0000 Max Schrøder 235117 Max SchrøderTwitter/XLinkedin OLO game A minimalist multi-player game of skill and strategy for iPad and iPhone. The game is a new generation social board game for all ages available now at the App Store. On this project I have been designing the look and feel of the game. I also worked on tweaking the rules and gameplay from first OLO web version. Throughout the project I've been working closely with the programmer to achieve a high level of quality in the end project. 2011–2012 in collaboration with Sennep. Awards 2017-2018 OLO is “Game of the Day” in the UK and Norwegian&nbsp;App Store. 2012 OLO is nominated for “Best of 2012” in the App Store. 2012 OLO is selected as “Editors' Choice” in the App Store. &nbsp; 2012 OLO nominated for best Mobile &amp; Apps, category Games — tablets and all other devices in the 16th Annual Webby Awards. <img width="1668" height="2224" width_o="1668" height_o="2224" src_o="https://cortex.persona.co/t/original/i/f2fd057898ed54eb6af126e950d7e5107dc3b3b480e3d8330b7951b883738d1e/Game-of-the-Day-2017-ipad-web.jpg" data-mid="336867" border="0" /> <img width="377" height="502" width_o="377" height_o="502" src_o="https://cortex.persona.co/t/original/i/ac46990ca7e71d72788baf718e23bfc61f9a8be17cb3cb2b8b0ad5450a9df5fc/OLO-BestOf2012.png" data-mid="336865" border="0" /> <img width="1340" height="1005" width_o="1340" height_o="1005" src_o="https://cortex.persona.co/t/original/i/a1971180077c7e5ff96343e5ceb5d542b7089181e2cef393d94db1147e4ad804/OLO-Essentials-web.jpg" data-mid="336868" border="0" /><img width="1024" height="768" width_o="1024" height_o="768" src_o="https://cortex.persona.co/t/original/i/a8b6771becfa4cccdf811136455a042a5bce3336f386de413f7d7ff6cd32ca44/OLO-editors-web.jpg" data-mid="336866" border="0" /> Max Schrøder Max SchrøderTwitter/XLinkedin OLO game A minimalist multi-player game of skill and strategy for iPad and iPhone. The game is a new generation social... http://maxschroder.com/NSB-Ticket-Machine Mon, 23 Oct 2017 20:35:22 +0000 Max Schrøder 223717 Max SchrøderTwitter/XLinkedin <img width="1675" height="717" width_o="1675" height_o="717" src_o="https://cortex.persona.co/t/original/i/869eaa87d2a0954000e5960dd96f14c42ca51ca39ffa07b63aa95dc373609372/nsb-hero-wide.jpeg" data-mid="311142" border="0" /> NSB Ticket Machine NSB (Norwegian State Railways) has transitioned from staffed to non staffed stations on all but the biggest stations. This move leaves the NSB ticket machine as the only way to buy tickets if you do not own a smartphone. At the time of this change the ticket machines were hard to use and did not offer the level of user experience that NSB wanted to offer their travelers. As lead designer I have been responsible for concept development, information architecture, interaction design, UI design, prototyping and user testing. 2012–2013 in collaboration with Uniform.&nbsp; <img width="1024" height="768" width_o="1024" height_o="768" src_o="https://cortex.persona.co/t/original/i/5269e6a5e5abdbb438379da1afa99b40da3ca297e6bc4b59790515d5ef5c28fd/Unknown-4-s.jpg" data-mid="311156" border="0" /><img width="1024" height="768" width_o="1024" height_o="768" src_o="https://cortex.persona.co/t/original/i/609bb17f65758752dc938c2086273f349fd8f3af90d8a876d8b54cdcd4129caf/Unknown-5-s.jpg" data-mid="311157" border="0" /><img width="1125" height="1500" width_o="1125" height_o="1500" src_o="https://cortex.persona.co/t/original/i/40fd24cee9ead528b12c7ed294d4a987f94fccdd5e4cb21b10c1e89f119c7516/Unknown-2-s.jpg" data-mid="311154" border="0" /><img width="1125" height="1500" width_o="1125" height_o="1500" src_o="https://cortex.persona.co/t/original/i/76359fbfbb9bfc8fead5de3e31d5c26de2b989b2c581cd45bac95e634074cf0a/Unknown-s.jpg" data-mid="311155" border="0" /> Sketching and user testing As a way to quickly experiment, test and iterate I start the project by working with pen and paper. It enables you to see the big picture and not get caught in the details. When the basic concept and structure is landed I quickly made prototypes to test it out on users to se what works and what needs work. We collaborated with Norges Blindeforbund to make sure that contrast, layouts etc. would make the machine more accessible for people with reduced vision. By testing in the busy environments where the machines are used we made important discoveries. One example of this was that stressed users struggled to find the various openings for ticket, coins etc. By adding animations as the one below we got vastly beter results. <img width="618" height="350" width_o="618" height_o="350" src_o="https://cortex.persona.co/t/original/i/e52df579d11b48b2c7f3226bef5a3826a8b87e29e4c2b11a4df2b40e9801df39/animation.gif" data-mid="311150" border="0" /> More screens, less choice The biggest and most important change we did was to move away from the idea of less clicks = better. By going for the complete opposite we were able to create a streamlined and focused interface that guides the user. In stead of a interface optimized for power users the new interface enables people with low computer skills to operate the machine with confidence. <img width="2048" height="459" width_o="2048" height_o="459" src_o="https://cortex.persona.co/t/original/i/996ccf68cbe99e3db9dc9868f2c6c972a6c6bc34fd04b9bad7d377fb5159a821/Old-flow.png" data-mid="311153" border="0" /> Old flow Fewer screens with many options to analyse and choose from on each screen. <img width="2048" height="221" width_o="2048" height_o="221" src_o="https://cortex.persona.co/t/original/i/8a0bed16f79e8c312f8091bc112fb9c8c752415a5c89e642b9b647dee4f7b2b9/New-flow.png" data-mid="311152" border="0" /> New flow More screens, but focused on one task at the time. <img width="1024" height="682" width_o="1024" height_o="682" src_o="https://cortex.persona.co/t/original/i/7cde86a3197607d2cf1733835826c3e3305873956324c0935e9205b75073ac39/Unknown-6.jpeg" data-mid="311148" border="0" /><img width="1024" height="682" width_o="1024" height_o="682" src_o="https://cortex.persona.co/t/original/i/616d42e9c834cda8627dbb60e3219b07ce2efb3df9ce782f159b6274b1584b4c/Unknown-7.jpeg" data-mid="311149" border="0" /><img width="1024" height="682" width_o="1024" height_o="682" src_o="https://cortex.persona.co/t/original/i/0c7387eff05b8b3c9698e7c0129a62023c6c0f1f733b2f4e9b992ddf732260df/Unknown-8.jpeg" data-mid="311144" border="0" /><img width="1024" height="682" width_o="1024" height_o="682" src_o="https://cortex.persona.co/t/original/i/b776ff6ea958e7cd665d05d7281635c5f80f0bfd0490160ea88e48be7c09123e/Unknown-10.jpeg" data-mid="311143" border="0" /><img width="1024" height="682" width_o="1024" height_o="682" src_o="https://cortex.persona.co/t/original/i/23f9e232c24d0e974965a055384d1148f8e559ff8bc34def2488d71223d11314/Unknown-14.jpeg" data-mid="311147" border="0" /> Before/after <img width="1067" height="800" width_o="1067" height_o="800" src_o="https://cortex.persona.co/t/original/i/4600b881541ae10672baf0f5c248f4760f98117b49f31038fb7ab9e507066f9b/Velg-billett-old-s.png" data-mid="311160" border="0" /><img width="944" height="708" width_o="944" height_o="708" src_o="https://cortex.persona.co/t/original/i/33ba9ad5427d5fb32ece93444c5c81182f373d223d83e95a36e57df9f78b7840/Velg-billett-ny-s.jpg" data-mid="311159" border="0" />The new solution has a simpler layout with a clear focus. <img width="1067" height="800" width_o="1067" height_o="800" src_o="https://cortex.persona.co/t/original/i/327ca9d7a152479059bfd1d6a22fa1880cd1a56bb331dafaa05deed527e1f8b7/til-for-s.png" data-mid="311158" border="0" /><img width="1067" height="800" width_o="1067" height_o="800" src_o="https://cortex.persona.co/t/original/i/8b06695cb9448ad36f7b27a57e458757a99c4def93bb90d2606b2db2a4b4bc48/Til-etter.png" data-mid="311151" border="0" /> Standard qwerty keyboard for easy and intuitive use. Award In 2014 the Ticket machine received the Award for Design Excellence. <img width="1024" height="766" width_o="1024" height_o="766" src_o="https://cortex.persona.co/t/original/i/268bafec6e279f72b297135c9b620cb3262deb727da555130dab300e28b7c0d7/Merket-ss.jpg" data-mid="311161" border="0" /> User feedback Max Schrøder Max SchrøderTwitter/XLinkedin NSB Ticket Machine NSB (Norwegian State Railways) has transitioned from staffed to non staffed stations on all but the...