Hi, I’m a strategic design leader with over five years of experience in design leadership and product development.

My goal is to create the enviroment needed to deliver great user-centric and inclusive solutions that drive business value.

At Vipps MobilePay I'm responsible for the overall user experience strategy, vision, and risk. I have built and mentored a diverse and talented team of 20+ designers. A user centered approach is a integrated part of the organisation, and plays a key role in how we build our culture and create value. 

Head of Design at Vipps MobilePay

I’m beyond proud of Vipps and my colleagues after winning the DogA Innovation Award for Universal Design. The journey towards inclusive design as a natural part of the process across the whole organization and seeing the effects has been so rewarding.

Other Vipps initiatives


How We Redesigned The Vipps Homepage And Transformed How We Work

As we prepare to merge Vipps and MobilePay into one Nordic wallet, I want to share a pivotal moment for how we work with design. Read more →

ChatGPT Tone of Voice Experiment

Learning to write according to a new Tone of Voice can be daunting, especially as most designers are not professional writers. So let's make it interactive and fun. Read more →

Scaling Design and Driving Change With Communities

Scaling up an international design team brings new challenges. We’re trying out new initiatives to get it right. One such initiative is building professional communities within Design, and the early results are really encouraging. Read more →