Hi, I’m a strategic design leader and UX designer.

At Vipps MobilePay I build a international design team. So far we have grown from 1 to 20+ designers in Norway, Denmark, Finland and Lithuania. I focus on making design a natural part of the whole organisation by creating a curious and user centred culture.

As a UX Designer I strives to create holistic experiences throughout the entire user journey — across digital and analog touch points. Inclusive/universal design is a guiding principle to ensure that everyone can use it, no matter their abilities.


Head of Design at Vipps MobilePay

I’m beyond proud of Vipps and my colleagues after winning the DogA Innovation Award for Universal Design. The journey towards inclusive design as a natural part of the process across the whole organization and seeing the effects has been so rewarding.

Other Vipps initiatives


How we redesigned the Vipps homepage and transformed how we work

As we prepare to merge Vipps and MobilePay into one Nordic wallet, I want to share a pivotal moment for how we work with design. Read more →

ChatGPT Tone of Voice experiment

Learning to write according to a new Tone of Voice can be daunting, especially as most designers are not professional writers. So let's make it interactive and fun. Read more →